WOMEN IN FARMING

From Seed to Garment

Africa has a deep-rooted history with cotton, yet many farmers face mounting challenges. From struggling with access to indigenous seed varieties to the increasing reliance on imported genetically modified alternatives, the very foundation of traditional cotton farming is under threat. Recognising this, we sought out partners who are committed to regenerating both the land and the livelihoods of the artisans and farmers who depend on it. we believe in fashion that goes beyond aesthetics, it must have roots, purpose, and impact. Our Regenerative Land Initiative is designed to restore African farmlands, empower communities, and reconnect people with the origins of what they wear. As we work directly with farmers, artisans, and local communities, we create a sustainable ecosystem where the land thrives, farmers earn fair wages, and you become part of a transformative movement.

How it works.

Commit to Restoration

By pledging any amount, you help restore and cultivate a plot of land in any one of our 54 countries in Africa using regenerative agricultural practices. This investment supports soil restoration, ethical farming wages, the use of natural fertilisers, and the cultivation of cotton alongside other beneficial companion crops.

Nurture & Grow

Local farmers, trained in traditional and regenerative techniques, carefully cultivate the land. These methods naturally enhance soil fertility and increase biodiversity. This is not just farming, it is a healing process for the land and its people.

A Harvest Rooted in Sustainability

The cotton grown will be harvested. The yield will depend on the land’s natural rhythms, the regenerative methods used, and the care provided by the farming community. Every step honors nature’s balance.

Your Reward in Fashion & Impact

For every [amount] of cotton produced on the plot, our sponsors earn store credit. A successful harvest could mean that your contribution exceeds its initial value. You also gain exclusive early access to our Farm-to-Closet collection, crafted from the cotton you helped grow.

FROM SEED TO GARMENT

STEP ONE: Your investment activates the regeneration of your plot, beginning with soil preparation and seed planting.

STEP TWO: Farmers nurture the cotton using sustainable techniques, enriching the land while growing high-quality fiber.

STEP THREE: The cotton is carefully harvested, ensuring minimal waste and maximum respect for nature’s cycles.

STEP FOUR: The harvested cotton is processed into fabric and transformed by skilled African artisans into timeless garments.

STEP FIVE: You receive store credit based on the cotton yield from your plot, allowing you to purchase pieces made directly from your contribution to the land.

Join the Regenerative Land Initiative

Revitalise African Soil – Support farming methods that heal and rebuild soil health for long-term sustainability.
Empower Farmers – Ensure ethical wages, fair working conditions, and a system where farmers are stakeholders in the process.
Champion Indigenous Practices – Bridge tradition and innovation by upholding agricultural methods that have sustained African communities for centuries.
Create Conscious Fashion – Be directly involved in the journey of your clothing, from seed to garment, making fashion personal and meaningful.

Become a Steward of Change

When you invest in regeneration, you invest in people, culture, and the land itself. Fashion is not only about what we wear, it is also the impact it leaves behind. Join us in crafting a future where clothing is an expression of sustainability, community, and deep-rooted African traditions.